Agenda

Ditch the crystal ball and start thinking like a futurist, blending foresight with a dash of strategic execution. This session explores the merging of art and science to arm leaders with tools and insights to predict future trends, disruptions, and opportunities in digital media and advertising. Learn to develop a futurist mindset, mixing creativity, deep analytics, and smart strategy to turn future challenges into possibilities.

As the compliance crackdown gets stricter, it’s paramount that the industry understands the goals and priorities of federal regulators. Publishers and advertisers must align their businesses with the latest ethical compliance standards. In this town hall, gain practical insights to ensure your compliance efforts meet the highest ethical standards, fostering trust and transparency with your audience.

Discover how generative AI is transforming ad targeting and optimization. We'll explore how sophisticated AI solutions offer real-time, mid-flight campaign adjustments and contextual ad placements. Discover how leading publishers are working with advertisers to leverage these advanced technologies for more effective campaigns and to target audiences with niche precisions. This compelling discussion bridges tech and strategy to help you rethink how we execute digital advertising.

While the US takes a mixed-bagged approach to data privacy regulations, with a smattering of robust state-level laws, federal regulation still has a ways to go. On the other hand, the EU is way ahead of the curve with GDPR. Let’s unravel what we can learn from across the pond, as we strive to create our own sustainable privacy strategies. Expect a dynamic, real-talk on the EU and US privacy terrains to help shape our future privacy landscape.

Ever since GDPR rolled in, followed by Apple’s ATT and the looming demise of third-party cookies, MadTech has pivoted. With a focus on strategies that utilize data effectively while meeting privacy compliance, CMOs have had to rethink their approaches and skillfully retool their toolboxes. Leave with matter-of-fact strategies for bringing to market best-in-class products, driving innovation, and navigating organizational hierarchies within your organization.

Let’s take a journey through the dynamic world of alternative IDs, examining the choices amongst over 100 alt ID options. We’ll explore the essentials for setting up tests and spotting successful outcomes, to hearing real-deal insights from both the buy side and sell side about navigating this new terrain. This session will take a laser-focused look into mastering identity on the open web, as well as the pros and cons of adopting an ID-agnostic approach.

In the dynamic world of CTV and streaming, FAST is emerging as a game changer for publishers looking to diversify revenue streams. Learn how to maximize your earnings while providing the magic mix of free, high-quality content and precision-targeted advertising. Discover how FAST is revolutionizing ad monetization, and walk away with strategies to maximize ad revenues, enhance viewer engagement, and leverage data analytics for optimized ad delivery.

With an increased focus on data privacy, lost signals, and the tightening of data privacy regulations, data clean rooms are rising as a means to collaborate on data in a privacy-safe and ethical framework. But, the complexities of collaborating across different technologies and data setups can be a headache. We’ll tackle the essentials like technical infrastructure, data quality, and user training, addressing common challenges like scalability and data consistency. Gain actionable insights for smooth integration, data privacy adherence, and optimal data use. This session is your key to mastering data clean rooms and enhancing both buy-side and sell-side strategies.

Achieving true representation goes beyond mere appearances. This session dives into how companies can forge sincere connections with diverse audiences, moving past token gestures to embrace genuine engagement. Walk away with actionable insights on cultivating an authentic relationship with your audience, ensuring your outreach efforts resonate deeply and meaningfully across cultural divides.

Interoperability isn't just a nice-to-have but a must-have in the identity solutions game. From Seller Defined Audiences (SDAs) to Privacy-Enhancing Technologies (PETs), get ready to unravel a maze of cookieless solutions, exploring all the pros and cons. It’s not about finding the one-size-fits-all answer; it's about piecing together a puzzle that respects privacy, ensures compliance, and still slays in the ad tech arena.

Layoffs, M&As, data privacy, AI, the challenges—and opportunities—are only mounting. New skills are required to master the constantly changing digital advertising ecosystem. Sustainable innovation won’t come from just the tech, but the people who operate the tech. Explore proven strategies for future-proofing your teams with a focus on skill development, nurturing talent, clear career progression, and fostering a culture that champions diversity, fosters innovation, and accelerates growth.

As a publisher, using first-party data is your secret weapon for brand safety. It’s not just about selling space—it's about providing a secure, brand-safe environment with targeted accuracy and trust-building transparency. How can you offer a secure haven ensuring your advertisers’ ads land in the right context and reach the right eyes? Let’s talk about building a safer, smarter ecosystem by maintaining the quality and reliability of first-party data through regular audits, good data hygiene practices, and robust governance frameworks to ensure the integrity of data.

More to come.

More to come.

More to come.

First came Kroger, then Amazon, and then Walmart. Now Target is adding themselves to the list of retailers bringing their ad tech businesses in-house. Why is in-housing the new wave for retail media? Does in-housing help buyers consolidate spend? Does it make the buying experience less fragmented? Gain firsthand insights straight from the industry's leading voices. Learn why and how in-housing is drumming up more business for retail media networks.

As signal loss and the collapse of the open market reshape the digital ad landscape, discover how publishers can up their direct-sold game. This session explores a range of strategies beyond PMPs and PGs, focusing on cultivating first-party data, enhancing audience segmentation, and leveraging innovative ad formats for greater engagement. Learn how to build stronger advertiser relationships, tap into emerging technologies, and refine your value proposition in a market where direct sold is more crucial than ever.

The adage rings true: If you can't beat ‘em, join ‘em. This mantra is a prime example of Fox, Warner Bros. Discovery, and ESPN merging to create a sports streaming service. Set to hit CTV networks this fall, the deal marks a milestone in streaming's growth and could accelerate the cord-cutting process. With sports being a key attraction for cable, what will this mean for local TV? Learn more about the power of the merge and how to navigate changes in a fragmented and overcrowded space.

Shoppable ads are transforming the worlds of TV and commerce. These innovative ad formats enable advertisers to guide consumers from initial engagement to final purchase seamlessly.  Witness the dynamic duo power of digital advertising and e-commerce, transforming browsers into buyers. Get ready to crack the code on shoppable ads to up your game and revolutionize your e-commerce strategy. 

While the US takes a mixed-bagged approach to data privacy regulations, with a smattering of robust state-level laws, federal regulation still has ways to go. On the other hand, the EU is way ahead of the curve with GDPR. Let’s unravel what we can learn from across the pond, as we strive to create our own sustainable privacy strategies. Expect a dynamic, real-talk on the EU and US privacy terrains to help shape our future privacy landscape.

Delve into the cutting-edge of holistic measurement within Addressable TV, exploring how to help advertisers leverage this technology to gain comprehensive insights across platforms and devices. Discover how to harness the full potential of Addressable TV by integrating data-driven strategies for a more nuanced understanding of audience behaviors and preferences. Learn the latest tools, techniques, and best practices for optimizing your campaigns from leading experts.

Discuss the impact of user-generated content on brand perception and purchasing decisions, and how businesses can encourage and amplify customer-generated content.

With increasing competition and changing consumer preferences, publishers are turning to subscription models to capture alternative revenue and authenticate traffic. Let’s peel back the layers to uncover real-time customer behaviors for more effective advertising campaigns and amplified engagement. Plus, learn best practices for pricing digital-first subscription offerings that align with customer goals to create awesome user experiences. Leave this session equipped with strategies for optimizing subscription models and an understanding of essential KPIs: from Monthly Recurring Revenue (MRR) and Customer Lifetime Value (LTV) to Trial Conversion Rates and Customer Retention Rates. Get ready to convert clicks into long-lasting subscriber relationships.

This session explores how embracing healthy habits and avoiding the pitfalls of the "race to the bottom" can enhance advertising strategies and outcomes. We'll dissect the transformation from traditional platforms to CTV, emphasizing the shift in habits that this new environment demands. Attendees will learn the importance of prioritizing quality over cost, implementing robust data practices, and the significant roles of viewability and brand safety standards in sustaining premium valuation of ad inventory.